THE MILKY HOLLAND BRAND
WE SUPPLY WORDWIDE
IMPORTERS AND EXPORTERS
It’s this passion that is reflected in our vision to share dairy with the world. In Africa and the Middle-East we want our customers to think ‘Milky Holland’ first when they think dairy. In our branded markets we want our consumers to have our top-of-mind brand as the leaders of dairy. If we achieve this we will have achieved our vision. Its’ a bold goal, but it’s grounded in reality. We have what it takes.
We are the people of Dutch dairy industry. We encourage the consumption of milk and milk products as part of a healthy diet.We proudly defend and advance the supply management system and policies that contribute to the stability of our industry.We ensure dairy farming delivers a positive impact on our customers and we work to preserve a sustainable, valuable and ethical industry.Through outreach and engagement, we are at the center of national and international dialogue about milk and the industry.
We act ethically in all matters without exception. We deliver on our commitments and hold ourselves responsible for our actions. We are committed to quality – the quality of our products, our services and our way of doing business. We are passionate about the farmer-owners we work with, our jobs, the dairy industry worldwide, and about supplying the world with safe, nutritious products.
FOCUSED ON RESULTS
ABOUT THE BRAND
IF MILKY IS KING, THEN IT SHOULD
Only 50 years ago agriculture in The Netherlands was quite similar to agriculture in many other (developing) countries today. Since the 1960’s dairy farming in The Netherlands has gone through a metamorphosis. The average number of cattle per farm has increased. Modern free roaming stables today can even keep up to 1000 animals. This resulted in high production rates and increased export of dairy products. The Netherlands became famous dairy producers, with the high-productive Holstein Friesian cow as their flagship. Over time this ‘maximisation of productivity model’ was only adjusted, although the context totally changed.
Our proficiency in delivering solutions for our customers is founded on more than 67 years industry experience and profound knowledge of foods. Having our roots in dairy, as of December 1, 2014, the Dutch Trading Company Senel & Co. BV introduced the brand Milky Holland™. Milky Holland offers the broadest selection of naturally healthy, high-quality products made from premium milk. Our unique concept process guarantees products with all the natural taste, vitamins and minerals people expect. Milky Holland has the expertise, experience and passion to import and export the very best milks for consumers everywhere.
Milky Holland creates innovations that deliver benefits to his importers, distributors, food manufacturers and consumers that are the result of a century of pioneering innovation – and that cannot easily be copied. Dutch dairy is known globally as a leader in unique milk processing technologies. Holland’s leadership and competitiveness is based on scientific research, leading technological expertise and superior raw materials – Dutch milk.
Finally, The Branding
In 2015 Milky Holland’s dedicated R&D team developed patented Milky Holland™ brand formula that has been licensed. Milky Holland was the first in the Netherlands to launch a worldwide dairy concept with the real taste of good milk, and is the only exporter in The Netherlands with this concept. Milky Holland products have already been launched in, for example, West-Africa and the Middle Eastern countries but also in Sweden.